Telecom will change its name to Spark on August 8 but says the Telecom brand may linger on some documentation.
The company announced the rebranding in February, saying it would cost about $20 million.
"The technical transition to Spark is extremely complex, especially with so many of our customer services revolving around digital connections via our networks or the internet," chief executive Simon Moutter said.
"Phasing in the changes is therefore the best way to reduce the risk of disruptions to customer services and to manage the transition cost-effectively."
The corporate rebranding will be the most expensive since Shell's service station business was rebranded as Z Energy at an estimated cost of $35m in 2011.
Telecom's Gen-i technology division will be renamed Spark Digital.
Source: Stuff.co.nz
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