MediaWorks has announced a new nationwide radio brand entitled Magic, which will launch on April 20.
Magic is programmed by Ian Avery, content director for The Breeze, and will feature Mark Leishman as the host of breakfast show Magic in the Morning (6am-10am), Bob Gentil as the host of Magic Work Day (10am-2pm) and Mark Smith on Magic Drive (2pm-7pm).
MediaWorks says Magic is aimed at 50-69 year-olds who have a youthful, active approach to life, and will feature the music and culture that shaped their formative years, including Elvis Presley, the Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart.
"Magic is the radio station a lot of Kiwis have been missing," said Leishman. "Fantastic music and a feel-good attitude will be at the heart of everything we do. I can't wait to get started!"
"We are bringing back fantastic music not often heard on radio today, hosted by an enviable suite of announcers who tap directly into the format and audience," said Avery. "Authenticity is at the heart of the brand, and will create a Magic experience for consumers and customers."
MediaWorks says it is the leading radio network for 25-54 year-olds with a 56.6 percent share of that demographic, compared to competitor NZME's 31.9 percent.
"With the success of The Sound and The Breeze we have a very strong position at the top end of the 25-54 demographic," said MediaWorks Radio chief executive Wendy Palmer.
"Our research shows Magic will complement these brands and fill a significant gap in the market with an attitude and playlist that is currently missing from New Zealand radio," she said.
Magic will broadcast on a network of frequencies acquired by MediaWorks in last year's radio spectrum auction. It will launch on April 20 in Auckland, Wellington, and Christchurch and be available nationwide via www.magic.co.nz plus mobile and tablet apps. Magic will extend into 12 other centres in the following months.
ANNOUNCERS LINE UP
Mark Leishman – Magic in the Morning (6am-10am)
With a career that stretches more than 30 years and includes presenting, writing, producing and directing, Mark Leishman is as at home in front of the microphone or camera, as he is behind it – he's done it all.
Bob Gentil – Magic Work Day (10am-2pm)
Bob's radio career started in the early days of then pirate station Radio Hauraki, and he has three decades experience hosting some of New Zealand's top-rated radio shows.
Mark Smith – Magic Drive (2pm-7pm)
From humble beginnings in Palmerston North at 2XS, Mark Smith has worked on some of the most listened to radio stations in New Zealand in a broadcasting career that spans 26 years.
Source: Press Release - MediaWorks and 3 News
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